When one of the 80+ mastheads mentions you, AI platforms register your inclusion as trusted by a verified entity — and start to mention your brand.
If you're not in the answer, your brand doesn't exist.
57%
of search results now include AI overviews.
65%
of searches now end in zero click — AI summarises the answer before the user ever sees your site.
8.4M
Australians now use AI as a search replacement.
The opportunity
AI prefers high-authority sources — and your own site only gets cited 9% of the time.
45%
of AI overviews and responses cite PGEO authority content.
9%
of AI overviews cite a brand's own website.
23×
higher conversion when users visit after reading an AI summary.
The PGEO framework
01
Audit
Our SaaS audits your brand's presence to determine citation opportunities for authority dominance.
02
Content + Knowledge Graph
We produce exclusive content combined with our knowledge graph framework, matching the brand with a specific term or phrase that impacts your business.
03
Distribute
Our proprietary tech is distributed within the article to enable fast and relevant discovery.
04
80+ mastheads cite you
When one of the 80+ mastheads mentions you, AI platforms register your inclusion as trusted by a verified entity and start to cite you.
Why PGEO is different
SEO
AEO
PGEO
Full name
Search Engine Optimisation
Answer Engine Optimisation
Publisher Generative Engine Optimisation
Primary goal
Rank in the "10 blue links"
Win the featured snippet / AI Overview
Be the authority cited in an LLM and overviews
Main target
Google / Bing algorithms
Answer boxes & voice search
The entire AI search ecosystem
Core tactic
Keywords & backlinks
Direct Q&A + micro-data
Strategic authority & brand seeding
Time to results
3–6 months
6+ weeks
Real-time to 14 days
Key metric
Clicks & impressions
Position zero / snippet share
Brand share of voice (SOV) in AI
SEO is about being found. PGEO is about being chosen.
Key benefits
Be the brand AI chooses to include in its response — fast, consistently, and at the point of key decision making.
Speed
×
Unlike traditional SEO or AEO models, PGEO can get you cited and appearing within days.
Reliable
+
PGEO acts as endorsement for your brand — what AI engines look for when making recommendations.
Higher intent
+
Users who visit your site after reading an AI summary are 23× more likely to convert.
AI answer
What's the best running shoe for marathons?
Response
For long-distance marathon running, the most cited choice is the Adidas Adizero Adios Pro 3 — praised for its carbon plate and energy-rod construction.
Runners also rate the Nike Vaporfly and ASICS Metaspeed Sky as strong alternatives.
40% increase in brand mentions and SOV since deploying Pearch PGEO.
AFMS
Pearch achieved 3x more citations than the next national masthead.
AFMS
60% of all brand mentions come from Pearch-generated content.
Global Travel Company
50% increase in brand mentions. +8pts increase in share of AI travel mentions
FAQ
Questions, answered.
Twenty answers on Pearch, AEO and getting your brand cited in Google AI Overviews.
Pearch engineers your brand into Google AI Overviews. We get your business cited as a recommended source inside the AI answer that appears at the top of Google for the searches that matter in your category. Where traditional SEO competes for a link further down the page, Pearch competes for the answer itself.
AEO is the practice of structuring and publishing content so Google's AI Overview selects and cites your brand as the authoritative source. It is the successor to SEO for a search world where the answer appears instantly, above the links, and the user rarely scrolls. If you are not in the Overview, your brand is invisible.
SEO competes for a ranking position so a person clicks through to your site. AEO competes for a citation inside the Google AI Overview, where the decision now happens before anyone scrolls to the links. SEO gets you on the menu. AEO makes you the recommended dish. You need both, and they reinforce each other.
Roughly 65% of searches now end without a click, because Google's AI Overview answers the question on the page. Your customers are reading the AI's recommendation and acting on the two to four brands it names. If your competitors are in that Overview and you are not, you have lost the sale before the customer ever reached your website.
PGEO (Publisher Generative Engine Optimisation) is our proprietary methodology for creating content that Google's AI can verify, trust and cite in its Overviews. It combines passage-level citability, entity engineering and documented expertise, then publishes it across a network of trusted Australian news mastheads. It is the engine behind every Pearch campaign.
We publish authoritative, fact-checked articles about your category across our network of trusted Australian news publishers, structured so Google's AI extracts and cites them. Google weights established news mastheads far more heavily than brand-owned sites. We engineer your entity into that trusted layer, so the AI associates your brand with your commercial topics.
Brand-owned websites are cited in only around 9% of Google AI Overviews, while trusted publisher content is cited roughly 45% of the time. Google's AI leans on sources with documented experience, expertise, authoritativeness and trust. A masthead like The Canberra Times or the Illawarra Mercury carries that authority. Your own blog, for the AI's purposes, does not.
It runs in six stages: discovery (you give us your target prompts), proposal (we map a content plan and you approve it), booking, content creation with your sign-off, going live across the publisher network, and ongoing reporting. You approve the strategy and every article before anything is published.
Authoritative, category-defining articles built to AEO specification: answer-first introductions, comparison tables, question-led sections and proper schema markup. Every piece is written in Australian English, fact-checked, and reviewed by you before it goes live. We do not produce low-quality, high-volume filler. Quality is what Google cites.
Yes. Nothing is published without your sign-off. You receive every article with the ability to mark up and request changes during the QA stage. Your brand, your voice, your approval.
No, and that is deliberate. We focus on the commercial and “best of” searches where Google triggers an AI Overview and names a short list of brands, the moments that drive real buying decisions in your category. We identify exactly which searches matter for your business, then engineer your presence into those answers.
Most campaigns begin showing movement in AI Overview citations within the first few weeks, with authority compounding over the contract term. AEO is not a one-off hit. Each published article strengthens the entity associations Google holds about your brand, so visibility builds month on month. This is why we contract for a minimum of six months.
We track citation-based metrics, not just clicks: brand coverage, number of mentions, average brand position and share of voice across your target searches. You receive a regular brand report showing how often Google's AI names you in your category, and how you compare to competitors.
AEO compounds, so one-off articles do not move citation rates. Building durable authority in Google's knowledge graph takes a sustained body of trusted content. A six-month minimum gives the campaign time to establish your entity, accumulate citations and hold position against competitors who are doing the same.
We have engineered Google AI Overview citations for businesses across finance, property and professional services using regional mastheads, including local mortgage and best-of category pieces that now surface in the Overview. Customers who arrive via an AI citation also tend to convert at a markedly higher rate, because Google has effectively pre-vetted the recommendation.
Pearch is a subscription, priced by ambition. Local campaigns suit businesses targeting “near me” and suburb-level searches, City campaigns suit capital-city category dominance, and National campaigns suit category leaders competing Australia-wide. We scope the right tier in your proposal. All campaigns run on a six or twelve-month term.
Businesses and brands that want to own their category in Google AI Overviews: finance, property, automotive, travel, professional services and beyond. It suits anyone with a clear entity and a defined commercial category, from established local operators to national category leaders. It does not suit businesses without entity clarity or those wanting one-off articles.
Yes. Agencies can white-label Pearch to deliver AEO for their clients before competitors do. With AI Overviews now a board-level question and traditional SEO returns declining, it gives agencies a credible, defensible answer to “how are we showing up in Google's AI answers?”
Three things, and only Pearch has all three together: the PGEO methodology, an established network of 70-plus trusted Australian news mastheads, and the content engine that runs both at scale. Anyone can write an article. Almost no one can publish it, at scale, through sources Google already trusts.
Book a discovery conversation. We will look at how your brand currently shows up in Google AI Overviews for your category, identify where competitors are winning, and map a content plan to close the gap. You approve the strategy before anything goes live.
Blog
Insights from the answer layer.
Perspectives on AI search, answer engines and the citation economy — from the Pearch team.
Tell us about your brand. We'll come back with a free snapshot of where you stand inside AI answers, and what it would take to make sure your brand is part of the conversation.
Google AI
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